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July 09, 2015

George Tscherny for MoMA and the Family Service Association

MoMA’s 1956 exhibition of posters for the Family Service Association featured the work of George Tscherny, among other artists and designers.

George Tscherny for MoMA and the Family Service Association Continue Reading Read more
January 28, 2014

Barbizon

George Tscherny’s 1967 company profile for lingerie-maker Barbizon.

Barbizon Continue Reading Read more
November 05, 2013

Sample clearance

Another chapter in our series of posts on George Tscherny’s work for Pan Am.

Sample clearance Continue Reading Read more
October 18, 2013

Up in smoke

Cigarette companies were always big into advertising (perhaps because their products were largely indistinguishable), but after their marketing practices became widely seen as particularly nefarious their presence in the field faded.

Up in smoke Continue Reading Read more
October 07, 2013

First Look, part 3: George Tscherny

We’re continuing to receive great stuff from George Tscherny, and here’s the latest.

First Look, part 3: George Tscherny Continue Reading Read more
September 03, 2013

George Tscherny’s brushwork

This detail for a 1956 poster for the Cartoonist & Illustrators School by George Tscherny. Rebranded as the School of Visual Arts later that year, the designer had a long and fruitful relationship with the institution.

George Tscherny’s brushwork Continue Reading Read more
September 03, 2013

A new Penney

George Tscherny was one of the heraldic “here comes modernism” designers of the ’60s and ’70s: along with Chermayeff & Geismar, his name seemed to be high on the shortlist when design became a hot item in the boardroom—though the bigwigs did not necessarily always follow through with a whole, or lasting, campaign.

A new Penney Continue Reading Read more
June 04, 2013

Pan Am modular displays

George Tscherny designed this installation for Pan American Airways, to be sent to travel agencies promoting their vacation locations. Details about the modular system follow.

Woman putting together cardboard Pan Am display Continue Reading Read more
May 23, 2013

Don’t make ’em like this anymore

I especially like identity systems when they are applied to things that might seem outside of the purview of corporate promotions. So with this SVA check designed by George Tscherny, circa 1956.

Don’t make ’em like this anymore Continue Reading Read more
April 01, 2013

Eat your peas & carrots

Westvaco’s not-so-generic paper promotion.

Eat your peas & carrots Continue Reading Read more
March 17, 2013

Tscherny’s flag motif

One of George Tscherny’s graphic hobbyhorses was the jumbled appearance of type on an undulating surface.

Tscherny’s flag motif Continue Reading Read more
January 16, 2013

First look: George Tscherny Collection

We’ve just received the first installment of our new George Tscherny Collection, which includes gorgeous modular displays for Pan Am terminals, corporate style manuals, and branded promo items and service uniforms.

First look: George Tscherny Collection Continue Reading Read more
January 13, 2013

George Tscherny for Herman Miller

George Tscherny developed his style working for Herman Miller in the mid-50s.

George Tscherny for Herman Miller Continue Reading Read more
October 09, 2012

Accidents will happen

The tension between the accidental and the controlled is almost always present in the work of George Tscherny.

Accidents will happen Continue Reading Read more
April 27, 2012

Some more tearing

Promotion by George Tscherny for Strathmore paper, 1958. Torn-paper motifs seemed to have been very much the thing for that year (when Tony Palladino contributed this one). Click through for the full image.

Some more tearing Continue Reading Read more
January 09, 2012

Up in smoke, part 2

Liggett & Myers’ Designer Packs designed by George Tscherny.

Up in smoke, part 2 Continue Reading Read more
April 29, 2011

A distant mirror

In the late-1950s Seventeen magazine was a clearing house for an incredible stable of graphic talent. Among the contributors were many artists and designers associated with the School of Visual Arts, including Sol LeWitt, Eva Hesse and others like Rudolf de Harak.

A distant mirror Continue Reading Read more
September 09, 2010

Turning point

More from George Tscherny: his design on the poster for the U.S. exhibition at the troubled Milan Triennale of 1968. In those days, the event served as a major convergence point for conversation and debate within the design community.

Turning point Continue Reading Read more
May 28, 2010

From Rome to Rio

George Tscherny completed a bogglingly wide range of work standardizing the graphics for Pan Am in the early ’70s, redesigning everything from timetables to stewards’ aprons over the course of two years. These city guides are of a piece with the company’s other projects of that era, recalling both the bold imagery of Chermayeff & Geismar’s posters for the company and Tscherny’s own modular environmental graphics.

From Rome to Rio Continue Reading Read more
March 03, 2009

First look, part 2: George Tscherny

We’ve just received our next batch of materials from George Tscherny: a wonderful case study of his identity work for W.R. Grace. Video after the jump!

First look, part 2: George Tscherny Continue Reading Read more
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